Social Media Marketing for Dummies

Social Media Marketing For Dummies

10 Chapters         154 Videos
$39.99 $29.99
  • Table of Contents
  • Course Details
  • Getting Started with Social Media Marketing
    Understanding Social Authority and Why You Want It
    Developing Your Branded Look
    Getting Started with Foundational Accounts
  • Creating Your Strategic Marketing and Management Plan
    Putting Together Your Marketing Plan
    Creating Social Press Releases
    Getting Organized
  • Social Media Marketing on Twitter
    Attracting a Twitter Audience
    Following and Creating Twitter Lists
    Talking It Up on Twitter Chat
    Going Beyond Twitter
  • Social Media Marketing on Facebook
    Getting Started with Facebook
    Integrating Your Commerce into Facebook
    Creating a Facebook Ad
    Going Mobile with Facebook Places and Facebook Deals
  • Social Media Marketing on LinkedIn
    Getting Started on LinkedIn
    Posting, Messaging, and Making Connection Requests
    Finding and Attracting New Customers
    Creating Events and Ads
  • Social Media Marketing on YouTube
    Getting Started on YouTube
    Helping People and Search Engines Find You and Your Videos
    Making Social Connections Work for Your Marketing Ventures
    Curating a Playlist
  • Social Media Marketing with Geolocation and Location-Based Platforms
    Introduction to Geolocation and Location-Based Marketing
    Checking Out Other Location-Based Platforms
  • Analysis and Calculation: Figuring Your Social ROI
    Analysis and Calculation: Figuring Your Social ROI
  • Social Media Marketing For Dummies
    Social Media Marketing For Dummies
  • Course Assessment
    Course Assessment
  • How to build your social authority
  • Tips on developing your branded look
  • What to put in a social press release
  • How to attract a Twitter audience
  • The process for creating a live Twitter chat
  • Ideas for a customized Facebook landing page
  • How to use Facebook Places and Check-In Deals
  • Etiquette for sending LinkedIn connection requests
  • How to wow new customers on LinkedIn by answering questions
  • How to share YouTube videos on Twitter and Facebook
  • Tips for maximizing your YouTube video SEO
  • Location-based marketing terms and concepts
  • Suggestions for using Groupon and LivingSocial
  • An overview of built-in analytics tools for the top platforms


This course introduces you to the advantages and techniques of social media marketing. These eight self-paced lessons explain how you can market your brand on the social media platforms; how to create your marketing plan; the details of working with Twitter, Facebook, LinkedIn, and YouTube; how to use location-based marketing to boost sales and gain loyal customers; and how to analyze your "social" ROI.

In each lesson, you'll find clear, expert instruction, interactive quizzes, practical exercises, summaries, and a way to review topics so you can progress at your own pace.